THCV, or tetrahydrocannabivarin, has quickly become one of the most talked-about cannabinoids on the market. Consumers are drawn to its reputation for energy, focus, and appetite control—effects that set it apart from the relaxing or sedative nature of traditional THC. But as retailers expand their THCV offerings, an important question arises: which formats actually move the quickest? A look at vapes, gummies, and tinctures reveals clear differences in sales patterns.

Vapes: The High-Speed Seller

Inhalables remain the top choice for consumers seeking immediate results, and THCV vapes are no exception. Retail data shows that carts infused with THCV often move off shelves faster than any other format. This is partly due to how quickly vapes deliver effects—something shoppers already associate with convenience and control.

Another advantage for vapes is familiarity. The vape category has long been one of the most dominant in legal cannabis markets, so the jump to THCV doesn’t feel like a stretch for seasoned buyers. For retailers, the challenge isn’t demand—it’s supply. Because THCV occurs naturally in small amounts, producing vape carts at scale can be difficult, leading to occasional shortages and fast sellouts.

Gummies: The Middle Ground with Mass Appeal

Gummies tend to attract the widest range of consumers. They are discreet, easy to dose, and approachable even for those new to cannabis. When it comes to THCV, gummies serve as a bridge for curious shoppers who may not be ready to invest in a vape pen or experiment with tinctures.

For retailers, gummies represent consistency. While they may not sell as explosively as vape carts, they generate steady turnover week after week. Their format also allows brands to experiment with flavors and branding—something that resonates with health-conscious buyers or those seeking a functional, energy-focused edible.

Tinctures: Slower but Steadier

Tinctures generally move at a slower pace compared to vapes or gummies. The reasons are clear: tinctures often require more consumer education, and the effects can take longer to notice compared to inhalation. However, they shouldn’t be overlooked.

Tinctures have built a niche following among wellness-oriented customers who value precision dosing and flexibility. These shoppers often add THCV oil to smoothies, teas, or daily health routines. While tinctures may not create fast turnover for dispensaries, they often foster repeat purchases and loyalty. For certain demographics, especially those prioritizing health and wellness, tinctures remain the preferred choice.

What Retailers Should Know

Looking across categories, a pattern emerges:

• Fastest movers: THCV vapes, thanks to instant effects and high demand among experienced users.
• Most consistent: Gummies, which provide broad appeal and steady sales volume.
• Best for loyalty: Tinctures, which, though slower moving, secure repeat customers in the wellness segment.

The key for retailers isn’t choosing one category over the other—it’s balance. Stocking all three ensures coverage across multiple consumer profiles: the thrill-seeking vape enthusiast, the cautious gummy buyer, and the wellness-focused tincture user. By aligning inventory with these segments, dispensaries can maximize both short-term sales spikes and long-term brand loyalty.